Portfolio

A combined portfolio of analytics writing, case studies, and modeling projects. These entries started as coursework, but each one is being revised into a clearer business-facing showcase with visuals, results, and interpretation.

Modeling QuickBooks Upgrade Response at Intuit

Choosing whom to mail in a wave-2 upsell campaign

A customer targeting case study that compares logistic regression and neural networks to optimize a wave-2 upgrade mailing for Intuit QuickBooks.

Apr 19, 2026

A/B Testing a Call to Action

Simulating Key Ideas from Classical Frequentist Statistics

A simulation-based walkthrough of A/B testing, uncertainty, and hypothesis testing using a simple homepage CTA experiment.

Apr 19, 2026

Who Should See the Ad? Uplift Modeling at Creative Gaming

A causal targeting case for the Zalon campaign

A marketing analytics case study that uses treatment-control data to rank persuadable users, compare uplift against propensity targeting, and turn model scores into campaign profit.

Apr 19, 2026

Targeting Mobile App Messages at Tuango

A profit-based targeting case for mobile deal offers

A case study on customer targeting for a mobile karaoke offer, combining response modeling, campaign economics, and rollout evaluation to improve profit.

Apr 18, 2026