Work
Selected work · 2026
Projects built around decisions, not dashboards.
Marketing analytics, experimentation, causal inference, and statistical modeling. Every case includes the question, method, result, and what I would recommend next.
07 projects
Python · R · SQL
Who should see the ad?
Uplift modeling separates persuadable players from customers who would convert anyway, then optimizes audience depth for incremental profit.
incremental profit
QuickBooks upgrade targeting
Model selection based on campaign economics, not AUC alone.
Send fewer messages. Earn more.
Turning the hidden cost of customer messaging into a profitable rollout policy.
A/B testing, explained from first principles
Simulation-based intuition for estimation, uncertainty, the bootstrap, and peeking risk.
Frequentist statistics · simulation · communication
Minimum wage and employment
A replication of Card and Krueger's natural experiment in fast-food restaurants.
Difference-in-differences · regression · replication
Software and patent awards
Estimating Blueprinty's association with patent outcomes using Poisson regression.
Maximum likelihood · Poisson GLM · counterfactuals
How students rank the MSBA core
Three approaches to turning Best-Worst choices into relative preference estimates.
MaxDiff · MNL · Bayesian estimation